Identifying and validating some concerns around our product plan to compete with Airbnb in terms of payment speed. I took on the task of creating a new product vision, getting all key stakeholders aligned and getting the vision to roadmapped for delivery.

I took charge of the UX organisation in the Fintech business unit of Booking.com, which had been struggling with a lack of middle management and design vision, I detail my journey creating and publishing the first UX playbook for FinTech at Booking.com

To support our goal of continuous improvement, I designed and implemented a UX audit process to give teams a view into end to end user journeys and build a product quality improvement backlog.

I detail my journey in leading the design, go to market strategy and long term product design road map for Booking.com flights, Booking's newest product vertical.

I detail my journey leading the creation and implementation of the first version of a design system for a women's fashion e-commerce player in India.